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SpotX / Magnite CTV

US-ownedUnited StatesVerified June 2026
Vendor site

CTV/video SSP (now Magnite).

Detected by domain patterns

spotxchange.comspotx.tvspotxcdn.com

European alternatives

Smartclip (DE)

GDPR & Data Residency

SpotX / Magnite CTV is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).

If your website loads SpotX / Magnite CTV scripts or sends user data to their servers, your users' data may be processed in the United States. Review SpotX / Magnite CTV's DPA (Data Processing Agreement) and ensure it covers SCCs.

Tip: Consider replacing SpotX / Magnite CTV with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.

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