LinkedIn Insight Tag
LinkedIn's conversion tracking and audience pixel.
Owned by Microsoft.
Detected by domain patterns
snap.licdn.compx.ads.linkedin.comlinkedin.com/li.lms-analyticsEuropean alternatives
GDPR & Data Residency
LinkedIn Insight Tag is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).
If your website loads LinkedIn Insight Tag scripts or sends user data to their servers, your users' data may be processed in the United States. Review LinkedIn Insight Tag's DPA (Data Processing Agreement) and ensure it covers SCCs.
Tip: Consider replacing LinkedIn Insight Tag with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.
Does your website use LinkedIn Insight Tag?
Run a free StackPatrol scan to see all third-party services on your front page.