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Advertising
Smaato (Verve)
EUGermanyVerified June 2026
Mobile advertising exchange and ad server, part of the Verve group.
Observed as s.ad.smaato.net. HQ in Hamburg, Germany; parent Verve Group has US ties.
Detected by domain patterns
smaato.netEuropean alternatives
Adform (DK)Weborama (FR)
GDPR & Data Residency
Smaato (Verve) is owned and operated within the EU. Data processed by an EU/EEA-owned vendor often stays within the European Economic Area, which can simplify GDPR transfer documentation. This is a technical signal only — verify actual data-processing locations in the vendor's DPA and Privacy Policy, since some EU-owned vendors still use sub-processors outside the EEA.
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