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Pinterest Tag

US-ownedUnited StatesVerified June 2026
Vendor site

Pinterest conversion tracking pixel for ads and audience retargeting.

Detected by domain patterns

ct.pinterest.comanalytics.pinterest.coms.pinimg.com

European alternatives

AdformSmartly.io

GDPR & Data Residency

Pinterest Tag is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).

If your website loads Pinterest Tag scripts or sends user data to their servers, your users' data may be processed in the United States. Review Pinterest Tag's DPA (Data Processing Agreement) and ensure it covers SCCs.

Tip: Consider replacing Pinterest Tag with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.

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