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Neustar (TransUnion)

US-ownedUnited StatesVerified June 2026
Vendor site

Advertising audience and identity data (Aggregate Knowledge / Neustar), now part of TransUnion.

Observed as aa.agkn.com.

Detected by domain patterns

agkn.com

European alternatives

Weborama (FR)Semasio (DE)

GDPR & Data Residency

Neustar (TransUnion) is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).

If your website loads Neustar (TransUnion) scripts or sends user data to their servers, your users' data may be processed in the United States. Review Neustar (TransUnion)'s DPA (Data Processing Agreement) and ensure it covers SCCs.

Tip: Consider replacing Neustar (TransUnion) with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.

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