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Innovid

US-ownedUnited StatesVerified June 2026
Vendor site

CTV creative and ad-serving.

Detected by domain patterns

innovid.comssl.cdn.innovid.com

European alternatives

Smartclip (DE)

GDPR & Data Residency

Innovid is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).

If your website loads Innovid scripts or sends user data to their servers, your users' data may be processed in the United States. Review Innovid's DPA (Data Processing Agreement) and ensure it covers SCCs.

Tip: Consider replacing Innovid with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.

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