Treasure Data
Enterprise CDP owned by Rakuten/Arm.
Detected by domain patterns
treasuredata.comEuropean alternatives
GDPR & Data Residency
Treasure Data is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).
If your website loads Treasure Datascripts or sends user data to their servers, your users' data may be processed in the United States. Review Treasure Data's DPA (Data Processing Agreement) and ensure it covers SCCs.
Treasure Data, Inc. is self-certified under the EU–US Data Privacy Framework — a lawful GDPR transfer mechanism for EU→US transfers.
Verified against the official DPF participant list on 3 Aug 2026. This is a technical observation, not legal advice — certification status can change, so re-check before relying on it.
Tip: Consider replacing Treasure Data with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.
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