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Microsoft Clarity

US-ownedUnited StatesVerified June 2026
Vendor site

Session recording and heatmaps from Microsoft.

Records user sessions; review what is captured.

Detected by domain patterns

clarity.ms

European alternatives

Matomo HeatmapsPlausible (no recordings)

GDPR & Data Residency

Microsoft Clarity is owned by a US company. Under GDPR Chapter V, transferring personal data to the US requires an appropriate safeguard (typically Standard Contractual Clauses or adequacy decisions. The 2020 Schrems II ruling invalidated Privacy Shield and increased scrutiny on US data transfers, requiring case-by-case Transfer Impact Assessments (TIAs).

If your website loads Microsoft Clarity scripts or sends user data to their servers, your users' data may be processed in the United States. Review Microsoft Clarity's DPA (Data Processing Agreement) and ensure it covers SCCs.

Tip: Consider replacing Microsoft Clarity with one of the EU-based alternatives listed above to simplify GDPR compliance and remove cross-border transfer obligations.

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